Okra has a new look 🎉

Our mission is to digitize financial services for Africa. We enable developers to build digital financial platforms and services.

We are building a mutually beneficial future for consumers and businesses (the entire ecosystem of software developers, startup founders, and decision-makers) by opening up access to more suitable products/services that can drive digitalization across the board using APIs.

With our new brand, we wanted to further emphasize these goals. Even though we have a new look, our vision to be a brand that enables banks & fintechs to build durable financial experiences for their users remains the same.

Here’s a quick look at what we’ve updated:

Logo

The Okra logomark represents a merger of Okra (the connector), the end-user, and the tech startups and organizations we work with.

Okra occupies the middle segment of the mark and opens up to both parties.

Colors

Our color palette is defined below. It’s a blend of flexible colors that can be used across all combinations of designs.  The colors show characteristics of enthusiasm and reliability.

Typography

Studio Pro is the official Okra typeface. It’s also the logotype. It's used across every expression or touchpoint – print, digital, product, merchandise among others.

Studio Pro is conceived for modern tasks and to be visualized on modern devices: with a very neutral, still elegant shape; plenty of alternatives and open type features studied to make it possible to use, in a smart way, all the wide range of tasks.

What’s next

So what exactly does all this mean? And what does it mean for you?

Whether you're building with Okra APIs or interacting with Okra as an end-user through partner platforms. Because as beautiful as our new brand is, it's more than a look. We're doubling down on everything we do to deliver on our mission to create new possibilities — for everyone.